About Us

Little & Fern was founded in May 2020 with a simple belief: the early days of motherhood deserve beautiful things.

I'm Dayna, a mum who couldn't find exactly what I was looking for, so I created it myself. What started with handmade topknots, bows, and scrunchies quickly grew into something far bigger than I ever imagined. By October 2020, I had left my retail job to pursue it full-time, and Little & Fern hasn't stopped growing since.

By mid-2021, we expanded into swaddle sets and blankets. In 2022, we launched our first clothing line, a defining moment for the brand. Today, Little & Fern is recognised as a leader in baby essentials, keepsakes, and accessories, trusted by families across Australia.

Every piece is designed in collaboration with independent Australian artists and brought to life by a manufacturer we are truly proud to work with. Our production partner in China is a women-led team, mothers themselves, who share our values, our attention to detail, and our belief that every piece should be made with care. That alignment isn't accidental. It's something we've built deliberately, because the people behind our products matter just as much as the products themselves.

From our Wacol, Brisbane warehouse, our team of seven work together to deliver not just beautiful products, but exceptional customer service and a community built on genuine connection.