About Us
Welcome to Little & Fern
Hi, I’m Dayna—the heart behind Little & Fern and proud mama to Avery and August. I’m so glad you’re here!
Little & Fern began as a passion project, born from my love of baby accessories and dressing up my little girl. When Avery outgrew the tiny headbands I had lovingly chosen for her as a newborn, I searched for something new—but nothing felt quite right. That’s when I decided to create my own, and just like that, Little & Fern came to life.
What started in May 2020 with handmade topknots, bows, and scrunchies soon grew into something bigger than I ever imagined. By October, I had left my retail job to pursue my dream full-time, and in June 2021, we expanded into swaddle sets and blankets.
Then, in 2022, we took a bold step forward—we launched our very first clothing line. It was a defining moment, and from there, our vision only grew. Now, in 2025, we are proud to be leaders in the industry, known for our beautiful baby announcement keepsakes, essentials, and accessories.
We are passionate about creating meaningful, high-quality pieces, and to bring our designs to life, we collaborate closely with independent Australian designers to create bespoke prints that turn ideas into reality. We also have a long-standing relationship with an ethical manufacturer in China, who shares our commitment to quality craftsmanship and helps us bring each piece to life with care and precision.
What started as a one-woman dream is now a thriving team of seven, working together from our West Ipswich warehouse to ensure we deliver not just beautiful products, but also exceptional customer service and a strong community presence.
Our Mission
“At Little & Fern, we create beautiful baby keepsakes, essentials, and accessories designed to celebrate and cherish life’s most precious moments. Our mission is to help mothers create, capture, and hold onto special memories—now and for years to come.”
From our family to yours—thank you for being part of this journey. Your support means the world, and we can’t wait to continue growing with you.
With love,
Dayna x
