[{"id":296565473416,"handle":"knit-rompers","title":"All Knit Rompers","updated_at":"2026-07-18T21:10:04+10:00","body_html":"","published_at":"2025-04-10T18:46:06+10:00","sort_order":"manual","template_suffix":"core-collection-template","disjunctive":false,"rules":[{"column":"tag","relation":"equals","condition":"knit"},{"column":"tag","relation":"equals","condition":"romper"}],"published_scope":"global"},{"id":312209047688,"handle":"baby-name-announcement-outfit","title":"Baby Birth Announcement Outfits | 100% Cotton Knitwear","updated_at":"2026-07-18T21:10:04+10:00","body_html":"\u003cp class=\"font-claude-response-body break-words whitespace-normal\" data-sourcepos=\"22:1-22:234;689-922\" style=\"text-align: center;\"\u003e\u003cmeta charset=\"utf-8\"\u003eThe outfit your baby wears when the world meets them should be something special. Our baby birth announcement outfits are crafted from 100% cotton knit yarn - soft on newborn skin, beautiful in photos, and made to last well beyond the big reveal. Want to make it truly one-of-a-kind? Add your baby's name with our personalisation option.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\" data-sourcepos=\"28:1-28:35;1533-1567\" style=\"text-align: center;\"\u003eMade for the moment. Kept forever.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\" data-sourcepos=\"30:1-30:78;1569-1646\" style=\"text-align: center;\"\u003e\u003cstrong\u003eShop a curated range of personalised baby birth announcement outfits below.\u003c\/strong\u003e\u003c\/p\u003e","published_at":"2026-06-16T14:51:11+10:00","sort_order":"best-selling","template_suffix":"core-collection-template","disjunctive":true,"rules":[{"column":"tag","relation":"equals","condition":"announcementoutfit"}],"published_scope":"global"},{"id":287657033864,"handle":"baby-knitwear","title":"Baby Knit Wear","updated_at":"2026-07-18T21:10:04+10:00","body_html":"\u003cp style=\"text-align: center;\"\u003e\u003cmeta charset=\"UTF-8\"\u003e\u003cspan\u003eOur baby knitwear collection is made from 100% pure cotton, genuinely soft, breathable, and kind to sensitive newborn skin. Every piece is designed in-house and made to be worn, washed, and worn again. From classic knit blankets and rompers, to layering jumpers and accessories.\u003c\/span\u003e\u003cspan\u003e Personalisation is available across many styles, add your baby's name for a gift that's as practical as it is beautiful. Sizes include newborn through to size 2.\u003c\/span\u003e\u003c\/p\u003e","published_at":"2024-07-10T14:06:42+10:00","sort_order":"created-desc","template_suffix":"core-collection-template","disjunctive":false,"rules":[{"column":"tag","relation":"equals","condition":"Babyknitwear"}],"published_scope":"global"},{"id":260811882632,"handle":"back-in-stock","title":"Back In Stock","updated_at":"2026-07-18T21:10:04+10:00","body_html":"\u003cblockquote dir=\"auto\" class=\"ml-2 border-l-4 border-[hsl(var(--border-300)\/0.1)] pl-4 text-text-300\"\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\" dir=\"auto\" style=\"text-align: center;\"\u003eSold-out favourites are back! Shop popular restocked styles such as our 100% cotton knitwear, gauze blankets, swaddles, rompers and personalised baby essentials before they sell out again. New styles are added here as soon as they're back in stock, so check back often - our bestsellers don't stay available for long.\u003c\/p\u003e\n\u003c\/blockquote\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\" dir=\"auto\" style=\"text-align: center;\"\u003e \u003c\/p\u003e","published_at":"2021-04-20T15:45:26+10:00","sort_order":"manual","template_suffix":"core-collection-template","disjunctive":false,"rules":[{"column":"tag","relation":"equals","condition":"Restock"}],"published_scope":"global"},{"id":275405275272,"handle":"clothing-1","title":"Clothing","updated_at":"2026-07-18T21:10:04+10:00","body_html":"","published_at":"2022-11-16T13:55:07+10:00","sort_order":"manual","template_suffix":"core-collection-template","disjunctive":true,"rules":[{"column":"tag","relation":"equals","condition":"clothing"}],"published_scope":"global"},{"id":302295842952,"handle":"knit-romper","title":"Knit Rompers","updated_at":"2026-07-18T21:10:04+10:00","body_html":"","published_at":"2025-10-22T12:05:25+10:00","sort_order":"manual","template_suffix":"core-collection-template","disjunctive":false,"rules":[{"column":"tag","relation":"equals","condition":"knit"},{"column":"tag","relation":"equals","condition":"romper"}],"published_scope":"global"},{"id":283105230984,"handle":"knitwear","title":"Knitwear","updated_at":"2026-07-18T21:10:04+10:00","body_html":"","published_at":"2024-02-23T10:46:14+10:00","sort_order":"manual","template_suffix":"core-collection-template","disjunctive":true,"rules":[{"column":"tag","relation":"equals","condition":"Knitjumper"},{"column":"tag","relation":"equals","condition":"knitted"}],"published_scope":"global"},{"id":298352803976,"handle":"personalised-baby-gifts","title":"Personalisation","updated_at":"2026-07-18T21:10:04+10:00","body_html":"\u003cp style=\"text-align: left;\"\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cmeta charset=\"UTF-8\"\u003e\u003cspan\u003eThe gift that makes everyone cry (happy tears, we promise). Our personalised baby collection lets you add a name, birth date, or special message to some of our most-loved pieces, turning a beautiful garment into a genuine keepsake. Choose from knit jumpers, swaddles, blankets, rompers, and more. All made from 100% cotton and designed to be soft enough for newborn skin. We offer embroidery personalisation, details are listed on each product page. Personalised pieces make perfect baby shower gifts, coming-home presents, and first birthday surprises. \u003c\/span\u003e\u003cbr\u003e\u003c\/p\u003e","published_at":"2025-06-26T11:43:45+10:00","sort_order":"best-selling","template_suffix":"personalisation","disjunctive":true,"rules":[{"column":"tag","relation":"equals","condition":"personalisation"}],"published_scope":"global"},{"id":310682157192,"handle":"personalisation-rompers","title":"Personalisation Rompers","updated_at":"2026-07-18T21:10:04+10:00","body_html":"","published_at":"2026-05-13T15:14:29+10:00","sort_order":"most-relevant","template_suffix":"core-collection-template","disjunctive":false,"rules":[{"column":"tag","relation":"equals","condition":"knit"},{"column":"tag","relation":"equals","condition":"personalisation"},{"column":"tag","relation":"equals","condition":"romper"}],"published_scope":"global"},{"id":311647436936,"handle":"polka-collection-accessories","updated_at":"2026-07-18T21:10:04+10:00","published_at":"2026-06-01T14:44:59+10:00","sort_order":"manual","template_suffix":"core-collection-template","published_scope":"global","title":"Polka Collection Accessories","body_html":""},{"id":307587711112,"handle":"so-beary-cute-collection","title":"So Beary Cute Collection","updated_at":"2026-07-18T21:10:04+10:00","body_html":"","published_at":"2026-03-09T15:08:33+10:00","sort_order":"manual","template_suffix":"so-beary-cute-collection","disjunctive":false,"rules":[{"column":"tag","relation":"equals","condition":"Teddies2"}],"published_scope":"global"}]
