[{"id":286288314504,"handle":"boys","title":"Boys","updated_at":"2026-07-06T21:08:20+10:00","body_html":"","published_at":"2024-05-27T23:51:23+10:00","sort_order":"manual","template_suffix":"","disjunctive":true,"rules":[{"column":"tag","relation":"equals","condition":"boys"},{"column":"tag","relation":"equals","condition":"boy"}],"published_scope":"global"},{"id":304069443720,"handle":"newborn-baby-boy-gift-guide","title":"Newborn Baby Boy Gift Guide","updated_at":"2026-07-06T21:08:20+10:00","body_html":"","published_at":"2025-12-09T15:27:06+10:00","sort_order":"best-selling","template_suffix":"","disjunctive":true,"rules":[{"column":"tag","relation":"equals","condition":"boygiftguide"}],"published_scope":"global"},{"id":304069738632,"handle":"newborn-gift-guide","title":"Newborn Gift Guide","updated_at":"2026-07-06T21:08:20+10:00","body_html":"\u003cp\u003e\u003cmeta charset=\"UTF-8\"\u003e\u003cspan\u003eBuying for a new baby? We've got you. Our newborn gift guide brings together the pieces we'd genuinely give, soft, beautiful, and practical enough that parents will actually use them. You'll find 100% cotton knitwear, gauze swaddles, blankets, personalised keepsakes, and complete gift sets, all designed in Australia and made to be loved. Filter by budget, occasion, or gender below, or browse the full range and follow your instincts. Personalisation is available on selected styles. Ships worldwide.\u003c\/span\u003e\u003c\/p\u003e","published_at":"2025-12-09T15:52:38+10:00","sort_order":"best-selling","template_suffix":"","disjunctive":true,"rules":[{"column":"tag","relation":"equals","condition":"girlgiftguide"},{"column":"tag","relation":"equals","condition":"boygiftguide"}],"published_scope":"global"},{"id":261244223624,"handle":"newborn-baby-wrap-swaddle","title":"Newborn Wraps \u0026 Swaddles","updated_at":"2026-07-06T21:08:20+10:00","body_html":"\u003cp class=\"font-claude-response-body break-words whitespace-normal\" style=\"text-align: center;\"\u003eWrap them up in something wonderful. Our newborn baby wraps and swaddles are crafted from soft, breathable, buttery-soft fabric - gentle enough for even the most sensitive newborn skin.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\" style=\"text-align: center;\"\u003eEach swaddle comes in a generous \u003cstrong\u003e1.2m x 1.2m\u003c\/strong\u003e size, making it so much more than just a wrap. Use it to swaddle snugly, as a lightweight pram blanket, a cosy lounger cover, or a tummy time mat - it'll become one of those things you reach for every single day.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\" style=\"text-align: center;\"\u003eAvailable individually or as a set paired with a matching topknot or beanie, our swaddles make a beautiful baby shower gift, a stunning birth announcement accessory, or simply an everyday essential for your little one's first weeks and beyond.\u003c\/p\u003e","published_at":"2021-06-07T10:55:16+10:00","sort_order":"best-selling","template_suffix":"","disjunctive":false,"rules":[{"column":"tag","relation":"equals","condition":"swaddle"}],"published_scope":"global"},{"id":309068103816,"handle":"pre-order","updated_at":"2026-07-06T21:08:20+10:00","published_at":"2026-04-08T16:48:51+10:00","sort_order":"best-selling","template_suffix":"","published_scope":"global","title":"Pre-Order","body_html":""},{"id":307587711112,"handle":"so-beary-cute-collection","title":"So Beary Cute Collection","updated_at":"2026-07-06T21:08:20+10:00","body_html":"","published_at":"2026-03-09T15:08:33+10:00","sort_order":"manual","template_suffix":"so-beary-cute-collection","disjunctive":false,"rules":[{"column":"tag","relation":"equals","condition":"Teddies2"}],"published_scope":"global"},{"id":290154905736,"handle":"jersey-swaddles","title":"Stretch Swaddles","updated_at":"2026-07-06T21:08:20+10:00","body_html":"","published_at":"2024-09-19T10:53:24+10:00","sort_order":"manual","template_suffix":"","disjunctive":false,"rules":[{"column":"tag","relation":"equals","condition":"jersey"},{"column":"tag","relation":"equals","condition":"swaddle"}],"published_scope":"global"}]
Made from our stretchy 100% cotton jersey, our best-selling swaddle now comes in our new so beary cute, Blue Teddies design.
Generous in size at 1.2m x 1.2m, it’s versatile enough for swaddling, a pram blanket, a cover for your BubsNest, Snuggle Me, or DockATot, the possibilities are endless.
Available to purchase:
Swaddle & Beanie Set
Swaddle Only
Designed in Australia. Made in China.
Shipping from Brisbane, Australia
Please allow 24-48 business hours for your order to ship
During peak sale or launch periods, please allow an additional 7 business days for dispatch
