[{"id":312209047688,"handle":"baby-name-announcement-outfit","title":"Baby Birth Announcement Outfits | 100% Cotton Knitwear","updated_at":"2026-06-29T21:08:50+10:00","body_html":"\u003cp class=\"font-claude-response-body break-words whitespace-normal\" data-sourcepos=\"22:1-22:234;689-922\" style=\"text-align: center;\"\u003e\u003cmeta charset=\"utf-8\"\u003eThe outfit your baby wears when the world meets them should be something special. Our baby birth announcement outfits are crafted from 100% cotton knit yarn - soft on newborn skin, beautiful in photos, and made to last well beyond the big reveal. Want to make it truly one-of-a-kind? Add your baby's name with our personalisation option.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\" data-sourcepos=\"28:1-28:35;1533-1567\" style=\"text-align: center;\"\u003eMade for the moment. Kept forever.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\" data-sourcepos=\"30:1-30:78;1569-1646\" style=\"text-align: center;\"\u003e\u003cstrong\u003eShop a curated range of personalised baby birth announcement outfits below.\u003c\/strong\u003e\u003c\/p\u003e","published_at":"2026-06-16T14:51:11+10:00","sort_order":"best-selling","template_suffix":"","disjunctive":true,"rules":[{"column":"tag","relation":"equals","condition":"announcementoutfit"}],"published_scope":"global"},{"id":277547516040,"handle":"blankets","title":"Blankets","updated_at":"2026-06-29T21:08:50+10:00","body_html":"","published_at":"2023-06-01T23:24:06+10:00","sort_order":"manual","template_suffix":null,"disjunctive":false,"rules":[{"column":"tag","relation":"equals","condition":"blanket"}],"published_scope":"global"},{"id":286288314504,"handle":"boys","title":"Boys","updated_at":"2026-06-29T21:08:50+10:00","body_html":"","published_at":"2024-05-27T23:51:23+10:00","sort_order":"manual","template_suffix":"","disjunctive":true,"rules":[{"column":"tag","relation":"equals","condition":"boys"},{"column":"tag","relation":"equals","condition":"boy"}],"published_scope":"global"},{"id":292921409672,"handle":"knit-blankets","title":"Knit Blankets","updated_at":"2026-06-29T21:08:50+10:00","body_html":"","published_at":"2024-12-10T08:19:18+10:00","sort_order":"manual","template_suffix":"","disjunctive":false,"rules":[{"column":"tag","relation":"equals","condition":"knit blanket"}],"published_scope":"global"},{"id":304069443720,"handle":"newborn-baby-boy-gift-guide","title":"Newborn Baby Boy Gift Guide","updated_at":"2026-06-29T21:08:50+10:00","body_html":"","published_at":"2025-12-09T15:27:06+10:00","sort_order":"best-selling","template_suffix":"","disjunctive":true,"rules":[{"column":"tag","relation":"equals","condition":"boygiftguide"}],"published_scope":"global"},{"id":304069738632,"handle":"newborn-gift-guide","title":"Newborn Gift Guide","updated_at":"2026-06-29T21:08:50+10:00","body_html":"\u003cp\u003e\u003cmeta charset=\"UTF-8\"\u003e\u003cspan\u003eBuying for a new baby? We've got you. Our newborn gift guide brings together the pieces we'd genuinely give, soft, beautiful, and practical enough that parents will actually use them. You'll find 100% cotton knitwear, gauze swaddles, blankets, personalised keepsakes, and complete gift sets, all designed in Australia and made to be loved. Filter by budget, occasion, or gender below, or browse the full range and follow your instincts. Personalisation is available on selected styles. Ships worldwide.\u003c\/span\u003e\u003c\/p\u003e","published_at":"2025-12-09T15:52:38+10:00","sort_order":"best-selling","template_suffix":"","disjunctive":true,"rules":[{"column":"tag","relation":"equals","condition":"girlgiftguide"},{"column":"tag","relation":"equals","condition":"boygiftguide"}],"published_scope":"global"},{"id":298352803976,"handle":"personalised-baby-gifts","title":"Personalisation","updated_at":"2026-06-30T13:18:33+10:00","body_html":"\u003cp style=\"text-align: left;\"\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cmeta charset=\"UTF-8\"\u003e\u003cspan\u003eThe gift that makes everyone cry (happy tears, we promise). Our personalised baby collection lets you add a name, birth date, or special message to some of our most-loved pieces, turning a beautiful garment into a genuine keepsake. Choose from knit jumpers, swaddles, blankets, rompers, and more. All made from 100% cotton and designed to be soft enough for newborn skin. We offer embroidery personalisation, details are listed on each product page. Personalised pieces make perfect baby shower gifts, coming-home presents, and first birthday surprises. Orders are dispatched within 3–5 business days. \u003c\/span\u003e\u003cbr\u003e\u003c\/p\u003e","published_at":"2025-06-26T11:43:45+10:00","sort_order":"best-selling","template_suffix":"personalisation","disjunctive":true,"rules":[{"column":"tag","relation":"equals","condition":"personalisation"}],"published_scope":"global"},{"id":312397725832,"handle":"shop-up-to-40-off","title":"SHOP UP TO 40% OFF","updated_at":"2026-06-29T21:08:50+10:00","body_html":"","published_at":"2026-06-22T18:05:06+10:00","sort_order":"most-relevant","template_suffix":"","disjunctive":true,"rules":[{"column":"tag","relation":"equals","condition":"30%"},{"column":"tag","relation":"equals","condition":"40%"}],"published_scope":"global"}]
Our Heirloom Scalloped Knit Blanket featuring a delicate scallopededge detail, that compliments our rompers perfectly.
Made from 100% cotton. This beautiful blanket is a generous 1.2m x 1.2m to ensure it is able to be used across all ages and aspects of everyday motherhood.
How to care for your blanket:
We recommend a cold gentle machine wash with like colours. To dry, tumble dry on low heat or lay flat to dry in shade without delay.
Please note - Tumble drying may cause slight shrinkage. You may need to gently pull item back into shape. Do not bleach, wring or soak. As this is a knitted item, pilling may occur with washing and normal wear. This may be more noticeable on darker coloured items.
Shipping from Brisbane, Australia
Please allow 24-48 business hours for your order to ship
During peak sale or launch periods, please allow an additional 7 business days for dispatch
Ordered a personalised blue Heirloom Knit Blanket for my son and it was absolutely beautiful. Will be a beautiful keepsake :)
J
Jemima
This is perfection. A beautiful blue colour and i had it personalised with my baby boys name! Love it
K
Katie
Heirloom Knit Blanket - Blue
This blanket is stunning. It feels really well made and cosy, and the blue colour is even prettier than I expected.
P
Phoebe
Beautiful boys blanket!
This blanket is the best! Such a beautiful shade of blue and so soft and cosy. I used it for my baby’s announcement photo and have also used it nearly everyday since. Highly recommended.
V
Victoria
Great quality
Hi Victoria,
Thank you for the 5-star review, we are glad you love your new blanket and its quality.
