[{"id":287657033864,"handle":"baby-knitwear","title":"Baby Knit Wear","updated_at":"2026-06-29T21:08:50+10:00","body_html":"\u003cp\u003e\u003cmeta charset=\"UTF-8\"\u003e\u003cspan\u003eThere's something about a baby in a knit that just gets us every time. Our baby knitwear collection is made from 100% pure cotton, genuinely soft, breathable, and kind to sensitive newborn skin. Every piece is designed in-house in collaboration with independent female artists and made to be worn, washed, and worn again. From classic knit jumpers and rompers to layering pieces for cooler months, our knitwear works as hard as you do. Personalisation is available across many styles, add your baby's name for a gift that's as practical as it is beautiful. Newborn through to size 2.\u003c\/span\u003e\u003c\/p\u003e","published_at":"2024-07-10T14:06:42+10:00","sort_order":"manual","template_suffix":"","disjunctive":false,"rules":[{"column":"tag","relation":"equals","condition":"Babyknitwear"}],"published_scope":"global"},{"id":302295711880,"handle":"knit-jumper","title":"Knit Jumpers","updated_at":"2026-06-29T21:08:49+10:00","body_html":"","published_at":"2025-10-22T12:03:29+10:00","sort_order":"manual","template_suffix":"","disjunctive":false,"rules":[{"column":"tag","relation":"equals","condition":"Plainknitjumper"}],"published_scope":"global"},{"id":283105230984,"handle":"knitwear","title":"Knitwear","updated_at":"2026-06-29T21:08:50+10:00","body_html":"","published_at":"2024-02-23T10:46:14+10:00","sort_order":"manual","template_suffix":"","disjunctive":true,"rules":[{"column":"tag","relation":"equals","condition":"Knitjumper"},{"column":"tag","relation":"equals","condition":"knitted"}],"published_scope":"global"},{"id":298352803976,"handle":"personalised-baby-gifts","title":"Personalisation","updated_at":"2026-06-30T13:18:33+10:00","body_html":"\u003cp style=\"text-align: left;\"\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cmeta charset=\"UTF-8\"\u003e\u003cspan\u003eThe gift that makes everyone cry (happy tears, we promise). Our personalised baby collection lets you add a name, birth date, or special message to some of our most-loved pieces, turning a beautiful garment into a genuine keepsake. Choose from knit jumpers, swaddles, blankets, rompers, and more. All made from 100% cotton and designed to be soft enough for newborn skin. We offer embroidery personalisation, details are listed on each product page. Personalised pieces make perfect baby shower gifts, coming-home presents, and first birthday surprises. Orders are dispatched within 3–5 business days. \u003c\/span\u003e\u003cbr\u003e\u003c\/p\u003e","published_at":"2025-06-26T11:43:45+10:00","sort_order":"best-selling","template_suffix":"personalisation","disjunctive":true,"rules":[{"column":"tag","relation":"equals","condition":"personalisation"}],"published_scope":"global"},{"id":296280752264,"handle":"seaside-essentials","title":"Seaside Essentials","updated_at":"2026-06-29T21:08:50+10:00","body_html":"","published_at":"2025-04-01T12:22:00+10:00","sort_order":"manual","template_suffix":"","disjunctive":false,"rules":[{"column":"tag","relation":"equals","condition":"seaside essentials"}],"published_scope":"global"},{"id":298804412552,"handle":"shop-peony","title":"Shop Peony","updated_at":"2026-06-29T21:08:50+10:00","body_html":"","published_at":"2025-07-08T19:35:06+10:00","sort_order":"best-selling","template_suffix":"","disjunctive":true,"rules":[{"column":"tag","relation":"equals","condition":"peony"},{"column":"tag","relation":"equals","condition":"paisley peony"}],"published_scope":"global"},{"id":312397693064,"handle":"shop-up-to-20-off","title":"SHOP UP TO 20% OFF","updated_at":"2026-06-29T21:08:50+10:00","body_html":"","published_at":"2026-06-22T18:04:23+10:00","sort_order":"most-relevant","template_suffix":"","disjunctive":true,"rules":[{"column":"tag","relation":"equals","condition":"10%"},{"column":"tag","relation":"equals","condition":"15%"},{"column":"tag","relation":"equals","condition":"20%"}],"published_scope":"global"}]
